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GREAT BRITAIN | ALEXANDRA DAISY GINSBERG + SASHA POHFLEPP: THE GROWTH ASSEMBLY

‘Now and Then, How Sustainable was my Sustainability?’
The research will be part of TOTAL CHANGE—NIEUWE GLOBAL GESTALTUNG #001

The drawings by Sion Ap Tomos that came with the launching of the The Growth Assembly project by Alexandra Daisy Ginsberg and Sasha Pohflepp, looked rather traditional, and yet they showed the herbicide sprayer of the future, and a vision of Green Machines that was extremely radical: the sprayer itself would be a plant, or rather an assembly of several ones. The sprayer also did away with the machine and robot as we know them, replacing the mechanical production process by genetically altered organisms that could be grown, like plants, and no longer need to be manufactured. A product’s design would be coded from the very start into the DNA, after which we would only have to wait for the ‘natural logic of self-organisation’ of the plant to do its work, following our initial instructions. Once fully developed the components could simply be harvested. While introducing diversity and softness into an industry and economy that are still dominated by heavy and (self)destructive manufacturing, the system might also make the current distribution network obsolete, and do away wit its massive footprint. Shops could evolve into factory farms, where the licensed products are grown and sold on the spot. Shipping products around the world would no longer be needed, since only seeds would still have to be transported.(2009)

daisyginsberg.com