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SIMON MORRIS & FLYTE | FLYTE, LYFE & ST0RY
Awarded by Time magazine s one of the best inventions of 2016, Flyte is a levitating light which hovers by magnetic levitation, requires no batteries and is powered through the air via induction. It was designed in Sweden, by Simon Morris, who turned floating things in space into a beautiful profession with projects such as Nike Air Max 1 Reinvented (a magnetically levitating Nike sneaker) and Invitation au Voyage (a magnetically hovering skateboard). Flyte’s base is made of quarter-sawn oak, ash and walnut wood finishes, while it also uses energy efficient LEDs rated at about 50,000 hours. Launched on kickstarter the gravitating lightbulb raised over 600k. From this success the company created Lyfe, a levitating planter, and most recently a levitating clock, Story. Meant to be much more than just another gadget, Lyfe gently moves during suspension, a rotation that especially benefits Air Plants, as nutrients are absorbed by their leaves through the air, rather than the conventional root system. Equally ambitious, the experimental timepiece Story aims to take the experience of time to a next level. More information is soon to follow.